If you walk into a branch of Tesco, Waitrose or Holland & Barrett, you’re likely to find Vivid Matcha green tea on the shelves. Powered by organic matcha green tea from Japan, it’s a product that has firmly established itself in the competitive tea market.
But getting your product onto the supermarket shelves isn’t as easy as all that, as owner James Shillcock explains:
“When a supermarket is interested, you need to outlay possibly hundreds of thousands of pounds to produce the stock – ahead of them finally confirming that they are placing the order. So there’s a big cashflow challenge and risk. That can be compounded by the fact that some (but not all) supermarkets have payment terms that can stretch to several months.”
“I’d say, “Thank you very much” and I would take that cash and speed up some of the new product ideas that we’ve got.”