Beauty that’s good for you

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Building a personal business

Around one in ten people in the UK suffer from one skin allergy or another. Clare Anyiam-Osigwe, BEM was a sufferer who decided to take matters into her own hands – so much so that five years ago she set up her own business, Premae UK, making and selling allergen-friendly healthcare and beauty products.

The business has been a great success, winning multiple awards. And as a vegan brand, the products are very much “on trend”, as Clare says.

Having worked for The Body Shop and trained as an Allergy practitioner, Clare had a great grounding and began to make her own products. Initially selling them via Spitalfields Market in London while also working part-time as a teacher, she was happy to see that there was a clear demand for her products.

But the crunch came eventually when working as a teacher simply meant she didn’t have enough time for the business.

“I had that point-of-no-return moment when I realised it was the business 100% or nothing. It felt a bit like jumping off a cliff – but I just had to do it!”

“There’s a global community that’s finding me, so I’d like to take the business internationally. That type of injection of finance is just transformational for a small business. ”

Funding growth

To get the business seriously off the ground, finance would be needed. Clare applied to a high street bank for a loan.

“The bank rejected my business plan three times!” Clare recalls. “But we got there in the end. I got the loan that I needed.”

She admits that obtaining funding can be a worrying time. “You can feel a lot of anxiety about it. But it’s something you just have to do, for most businesses, to be able to grow and develop.”

Turning the corner

Now, the business has expanded with four freelance staff and a fully functional e-commerce website, with orders on an international scale. What’s more, Premae’s products are stocked by Amazon Luxury – and Clare also has a slot on Sky’s new channel Shopping Nation.

Already the recipient of some 17 awards, the peak recognition for Clare was being presented with a British Empire Medal for services to dermatology by the Queen.

However, she knows there is lots more to do to take the business forward.

“It’s about turning that corner from being a small start-up business to being a mature business. I’m talking to a supermarket chain about stocking our products – if that comes off, it could dramatically change the business. Success for me will be turning over that first million!”

More about Clare Anyiam-Osigwe

Taking a drama and film degree, and later doing an MA in education, Clare spent several years working as a teacher in and around London. But she also spent nearly two years working for The Body Shop as deputy manager of its flagship Oxford St store, and later qualified as an allergy practitioner. This provided the foundation for her to launch her Premae skincare business in 2011 and pursue her dream of putting allergen-friendly healthcare and beauty well and truly on the map.

visit the Premae Skincare website

Good funding for Premae

Trade Finance can help Clare take her brand internationally.

It quickly unlocks the funds she’ll need to fulfill her extra orders to take the day-to-day pressure off her purchasing.

We’ll also give her up to 120 days credit to pay local and overseas suppliers.

About us

We've been helping UK businesses of all shapes and sizes, in all sorts of industry sectors, achieve their growth ambitions for over 16 years.

Our experience has allowed us to develop a market leading product range including the UK's fastest business loan.

Our funding is fast, flexible, fair and full of options - that's what makes it good funding!

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