Around one in ten people in the UK suffer from one skin allergy or another. Clare Anyiam-Osigwe, BEM was a sufferer who decided to take matters into her own hands – so much so that five years ago she set up her own business, Premae UK, making and selling allergen-friendly healthcare and beauty products.
The business has been a great success, winning multiple awards. And as a vegan brand, the products are very much “on trend”, as Clare says.
Having worked for The Body Shop and trained as an Allergy practitioner, Clare had a great grounding and began to make her own products. Initially selling them via Spitalfields Market in London while also working part-time as a teacher, she was happy to see that there was a clear demand for her products.
But the crunch came eventually when working as a teacher simply meant she didn’t have enough time for the business.
“I had that point-of-no-return moment when I realised it was the business 100% or nothing. It felt a bit like jumping off a cliff – but I just had to do it!”
“There’s a global community that’s finding me, so I’d like to take the business internationally. That type of injection of finance is just transformational for a small business. ”