Property rental service Capital Living took off almost straight away thanks to the endless ambitions of business owner Adam Goff. “It felt unstoppable in the early days,” says Adam. “The breakthrough was instant, the business flew and we couldn’t get properties fast enough.”
The company quickly established a reputation for providing young professionals with an attractive place to live and guaranteeing rental income for landlords. However, things became more complicated as Adam worked through the early stages of setting up a business, including the challenges of hiring staff, learning HR processes – not to mention dealing with tax and accounting.
“Delayed gratification” is a real feature of entrepreneurship. “You might not gain hugely financially in the early years. But if you provide value to the world, you’ll get paid in the end. It’s about a fair exchange, if you like.”
“To have those extra funds in the business, to accelerate our growth, to get that confidence, to be able to go and execute our plan… I think it would accelerate growth for us.”