It was back in 2011, watching images of soldiers returning from Iraq and Afghanistan with avoidable burns and injuries from the petrochemical based clothing they were wearing, that Andy Caughey had the inspiration to start Armadillo Merino.
The company specialises in next-to-skin clothing for extreme conditions, often used by professionals in high-risk environments. Made from merino wool, the clothing is more comfortable than synthetics and is safer because merino doesn't melt and has a higher level of flame resistance. Police forces, firefighters, special forces, even NASA astronauts are among Armadillo’s customers.
The business is now well-known internationally and has garnered an impressive amount of global press coverage too.
“We’ve had coverage in national papers and TV that has led to immediate spikes in sales and a strong fan base of professional users, but now we want to build our brand awareness and sales on the consumer side too.”
“This would just be a tremendous injection of confidence and cash. I’d invest it in marketing and spreading the word about what our products can do for consumers.”